A user-centred learning environment
Pearson wanted to change the perception of their brand as institution oriented company. We proposed a new strategic direction for their online presence, with lifestyle and community at its heart, creating a more meaningful connection at every level of student life. Our concept offered a holistic approach to the learning experience, with a shared online hub for more significant interactions around every facet of student life, cementing Pearson at the centre of the student experience.
Directing the design process
We led the design process with a clear and methodical approach, building each element while still keeping sight of the overall project aims. A comprehensive library of components was created, using a bold and energetic visual language. The use of imagery depicting authentic student life, more vibrant colours, and bold typeface heightened the visual appeal to students, capturing a sense of their wider lifestyle. Picking up the primary colours from the cover art, we created a unique colour theme for the most relevant book titles, giving each a recognisable identity throughout the navigation.
Driving the visual approach
Inspired by geometric perspectives of a book cover, a dynamic diagonal line became a unique visual element, bringing consistency throughout the visual components and screens.
Creating an experience
Every element was crafted and combined in the layout to ensure a consistent and intuitive interaction with every screen, while maintaining a unique personality for each section. This created a stronger visual identity for Pearson, which embraced their users' needs, positioning the students right at the centre of the online experience, with a much wider reach and impact for the brand through the student community.
Re-imagining
the future
of the learning
experience
Pearson Store | UI Digital Branding